An Analysis of Gullivers Travels :: Gullivers Travels Essays

An Analysis of Gulliver's Travels  At the point when I initially began perusing the book I thought its lone design was to talk about the political framework in England. In any case, after certain pages I found that there could be a more profound message covered, between the lines some place. The book is partitioned into four minor books. The first is about the Small's the second about Gulliver visits the monsters, the third about the flying island and last about Gullivers goes to the place where there is Houyhnhmland.  In the principal book Gulliver gets wrecked and winds up on the island Lilliput were some inhabitans of the island discovers him and binds him to the ground. The lord knows about the news and sends the military to stop the mammoth from getting away. Gulliver is then taken to the lord's palace were he is looked through front weapons or different risky things. The Lilliputians are isolated into two clans. One is holding Gulliver and different lives on the second island which is isolated from the first by a waterway (looks like of Britain and France) . Gulliver is at the littlenders and the foe is the bigenders which live on the islandâ of Blefuscu. Gulliver helps the Littlenders to vanquish the bigenders. In this book Swift stresses the ineptitude in the war among England and France and furthermore every war which begins once again a dumb explanation, he additionally brings up the pointless in courtlife were they don't do anything yet squander the states cash.  At he lilliputians he assembles a pontoon which he uses to cruise back to England. In any case, rather he ends up wrecked and washed upon the shores of Brumbidang or the monsters land. thereâ he was found by a rancher whom gave him over into his little girls care. The rancher utilizes Gulliver for finical reasons and shows him up as a side-showfreak at all the motels in the land. In the monsters land there are no classdeffirences this is something that most likely Swift needed to acquaint with the British framework.  In this book Swift likewise assaults the British political and equity framework with no benevolence, He additionally stresses the good for nothing of having a standing armed force in harmony.  In the third book Gulliver gets got by men of the flying island of Laputa.  There everybody is endeavoring to improve their condition in any capacity conceivable

Any leisure activity that you like Research Paper

Any relaxation movement that you like - Research Paper Example The travel industry is undoubtedly an action that brings numerous profits for nations that have lovely views that pull in residential and worldwide consideration. Numerous individuals travel to better places overall just to see and find out about various ocean and land biodiversity. This paper inspects the travel industry as a type of recreation that regularly participate in at whatever point I have gone on vacation my business and house tasks along wide my loved ones. It likewise inspects the advancement and environmental impressions that have been achieved due to this relaxation movement, just as the persuading factors that impacts our interest in this action. The travel industry, as a type of recreation, alludes to the way toward visiting and the travel industry different places inside or outside a nation for entertainment only. During the time spent this travel industry, individuals get the opportunity to figure out how various plants and creature assorted variety exist in the normal propensity. Individuals that regularly prefer to take an interest in the travel industry as a type of recreation frequently appreciate seeing creatures in parks taking care of and resting or dealing with their lives in various manners (Rojek, 2005). The travel industry is an action that has advanced over an opportunity to arrive at its status that individuals appreciate in current occasions. At first, the travel industry in its first stage, included individuals venturing out for reasons identified with journey and exchange alone (Matias, 2009). This was before 1840 A.D, when individuals who didn't travel were frequently disregarded and scorned. The second period of the travel industry came in during the hour of modern advancement, during this time railroad and different types of transport had been created, making it simple for individuals to move starting with one spot then onto the next. During the time of mechanical insurgency, the group motor was presented by James Watt, which moved numerous individuals one after another (Matias, 2009). The requirement for requiring some investment from work exercises and investigate different open doors inside the outskirts of a nation expanded

Sartres Concept Essays - Philosophy Of Life, Modernism,

Sartre's Concept John Paul Sartre is known as one of the most powerful savants of the twentieth century. He composed numerous philosophical works books and plays. Quite a bit of his work is integrated with legislative issues. The paper Existentialism is a Humanism is only one of his numerous works. Existentialism is a Humanism is a political article that was written in 1945. Its motivation was to address a little open during World War II in Nazi involved France. This paper focused on the open not to acclimate. Sartre presented an incredible number of philosophical ideas in Existentialism. Two of these ideas are anguish and melancholy. They are basically characterized, as anguish is feeling liable for yourself just as others and realizing that your activities influence others and hopelessness is understanding that you are distant from everyone else in your choices. These two ideas are intertwined all through the exposition and all through a significant number of Sartre's different works. Sartre's pers pective on anguish and melancholy in Existentialism is a Humanism tends to his perspective on life and man. Sartre put together his perspectives with respect to the essential thoughts of existentialism. The possibility that presence goes before pith is the focal factor in the skeptical perspective on man. The conviction that presence goes before substance expresses that there is no previous idea of man. (2) In the existentialist view, man is what he thinks about himself. They accept that man was indefinable from the outset; he initially shows up, at that point characterizes himself. (1) There are no set plans with regards to how a man should live. He should settle on his own choices and move towards his future with no assistance [from the outside world. The primary thought of existential is the thing that Sartre essentially expressed as?I am answerable for myself and for every other person. I am making a specific picture based on my very own preference. In picking myself is pick man. (1) He is stating that man makes his own picture of oneself and it is distinctive for all men. The conviction that presence goes before embodiment legitimately integrates with the way that the skeptical existentialist accepts that there is no god. They accept that there is no human instinct and that people are innately free. The idea of anguish is one of Sartre's focal thoughts in Existentialism as a Humanism. It includes the acknowledgment that the decisions and choices an individual makes influence oneself, however they influence everybody. Anguish is getting over the childishness that has gotten so common in our general public. An individual must settle on choice while looking as society in general. Anguish is being worried about the effect of your choices on others. Managing duty is only one type of anguish. An individual must be answerable for themselves as well as other people. The paper Existential is a Humanism gives the case of a military official. All pioneers and military officials feel anguish. They have the obligation to themselves just as others. A military official getting ready to send his soldiers into fight must satisfy his duties to himself, his bosses and his soldiers. He understands that his understandings of the requests from above legitimately sway the destiny of his troops.(1) The way that he keeps on settling on choices even confronted with anguish shows that a military official feels dependable. All pioneers know this anguish, however they keep on deciding. (1) Anguish that they feel doesn't prevent their activity, however on the opposite it makes them more grounded, it is the very state of their activity. The anguish that a military official feels is the thing that makes them answerable. Sartre considered anguish to be an essential part of life. It is the thing that settles on an individual mindful of their decisions and duties. The idea of melancholy in Sartre's eyes is dealing with the way that we are separated from everyone else in our dynamic. We have no reasons, determinism or signs, that impact our choices. The skeptical existentialist fells that we are separated from everyone else in our dynamic in light of the fact that there is no god. They feel that the choices we make are just up to us. Man is allowed to settle on his own decisions and man is denounced in the way that he is free. Everything is choice.(1) Knowing that you are distant from everyone else in your choices can bring up some extremely intriguing issues. Individuals

Parents and College Rejection

Parents and College Rejection April 19, 2013 Parents need to have a blueprint for how to handle their childs rejection from the college of their dreamsjust in case (photo credit: Jawed Karim). Theres an article on The Huffington Post by Hilary Levey Friedman about whether or not parents are prepared should their child be rejected from the college of their dreams. What will they say to their child who had dreams of attending Princeton but didnt even make the waitlist? What will they say to their child who had dreamed of studying in Manhattan on Columbias iconic campus? What will they say to their child who worked so hard for so many years in the hope of getting into one of the best universities in the countryonly to fail to do so? Parents should be prepared for these outcomes as the vast majority of students applying to highly selective colleges dont get into their first choice college (hey, what can we say, the majority of college applicants arent clients of Ivy Coach). Were not here to give parenting advice but the best strategy is likely to be supportive of your child, to help convince them that one or many of the schools that they did gain admission to can indeed by a college or colleges or their dreams as well. They just have to check it out some more, get to know some students who go there, take a look at the beautiful campus, and get excited about all of the academic, athletic, and social opportunities at the school(s). Just because this school may not have been an initial dream school doesnt mean it cant become the dream school through the backdoor. Ms. Friedman writes about how basically not every child is a winner, how theres only one spot at the top of the podium, and how parents need to help their children come to terms with wherever they end up placing in college admissions and in life. College admissions, after all, is a cutthroat process but so too is the job market. If you dont achieve your dream job right away, there are other opportunities out there. And maybe the new path you choose will lead to a new dream job. Or maybe it too will lead to the old dream job. College rejection is, in this way, a great microcosm of the real world. While youre here, parents, check out this video on parental stress in the college admissions process.

A Defense Of Abortion By Judith Thompson - 1919 Words

PHILOSOPHY 2615 Melissa Ramessar 212762654 In this paper I am going to critically evaluate â€Å"A Defense of Abortion† by Judith Thompson, a moral philosopher and metaphysician, who argues that is morally okay to abort a fetus even if the fetus is considered a person and contrast it to another moral philosopher and utilitarian, Peter Singer who deems her argument to be flawed. Judith Thompson presents a scenario where you are the only person with a particular blood type needed to save a famous unconscious violinist’s life; the Society of Music Lovers finds and kidnaps you. They plug him into you in order to use your kidneys to save his life. They assure you it’s only for nine months and by that time it will be okay to remove the plug. Is this unconscious violinist considered a person? Should you be obligated to help him? What if the violinist is putting a strain on your kidneys and you ll be dead within a week, what should you do? According to Clifford Grobstein in â€Å"When Does Personhood Begin,† he states that, â€Å"Being a person involves subjective awareness, including personality, a sense of self awareness and consciousness.† Even though one may argue that the unconscious violinist is a person because he can go back to being a conscious person after the nine months and therefore you should help him; some may argue that though he has the potential he isn’t a person in the state he is in and therefore, you do not need to help him. Judith Thompson’s response to thisShow MoreRelatedIs Abortion Right Or Wrong?1116 Words   |  5 PagesIs abortion right or wrong? This is a big topic in today’s society. Abortion is always brought up whether it’s religion, politics, or just in a regular conversation. Although, the question remains; is it right or is it wrong? There are many arguments about it. There are an abundant amount of people that argue with each other over this topic. These, however, are opinion-based arguments. There are many points and articles against abortion. There is also information about options for women who regretRead MoreAbortion Essay1583 Words   |  7 Pageswill be discussing the topic of abortion. I have chosen R.M. Hare, and Judith Jarvis Thompson as two candidates from the book the â€Å"The Moral life† by Steve Luper, and Curtis Brown. I will be discussing the critique, and defense of abortion. I will be presenting, analyzing and critically evaluating the writer s view on the topic, then I will be discussing my own views about the issue of abortion, and how the arguments of the two writers guide the conclusion of abortion. R.M. Hare’s argument in â€Å"A KantianRead MoreA Defense Of Abortion By Judith Jarvis Thomson951 Words   |  4 PagesIn Judith Jarvis Thomson’s A Defense of Abortion, Thomson explores the relationship between the rights of a fetus and the rights of a human, in this case the mother. Thomson is an American moral philosopher and meta-physician. She is known for her defense of moral objectivity, her account of moral rights, her views about the incompleteness of the term good, and her use of thought experiments to make philosophical points. In the article, Thomson defends abortions in several certain circumstancesRead MoreDebate Over The Issue Of Abortion2043 Words   |  9 Pages210 Dr. Pierce Paper 3 Comprehensive Debate Over The Issue of Abortion The issue of abortion is has been widely debated for many years and still continues to lead headlines today. It sparks debates in classrooms, courtrooms, and family rooms across the country as the issue is so complex, there are a variety of views and responses to its morality and legality. To understand the current debate over the issues concerning abortion we must not look at this issue from a black and white perspectiveRead MoreEssay on Analysis of Thompsons Article, A Defense of Abortion1760 Words   |  8 PagesPro-Choice: Analysis of Thompsons Article, A Defense of Abortion Works Cited Missing In Judith Jarvis Thompson’s article â€Å"A Defense of Abortion† she explores the different arguments against abortion presented by Pro –Life activists, and then attempts to refute these notions using different analogies or made up â€Å"for instances† to help argue her point that women do have the right to get an abortion. She explains why abortion is morally permissible using different circumstances ofRead More A Womans Right to Choose Essay876 Words   |  4 PagesA Womans Right to Choose During the past quarter century, abortion has joined race and war as one of the most popular subjects of controversy in the United States. Abortion poses a moral, social and medical dilemma that challenges the way many of us think and feel. There are many points of view toward abortion but the only two fine distinctions are pro-choice and pro-life. A pro-choicer would feel that the decision to abort a pregnancy is that of the mothers and the state has no right toRead MoreWhy Abortion Is Permissible? Essay1587 Words   |  7 Pagesthe most widely debated moral issues is abortion, which is defined as the termination of a pregnancy followed by the death of the embryo or fetus. The point of contention on abortion is that we are putting two lives in jeopardy, the mother’s and fetus’ life. Although this issue is highly discussed, debaters, especially opponents, fail to provide explicit and extensive analysis as it is pointed out by Judith J. Thomson in her article ‘‘A Defense of Abortion.† In this article, I will be rehearsingRead MoreAn Essay Of Two Abortion Arguments1701 Words   |  7 PagesEssay of Two Abortion Arguments) Philosophers, lawyers, theologians and others have devoted and continue to devote their lives to study of the ethics of abortion. Since abortion was legalized, the abortion debate has intensified, and does not show any signs of being resolved anytime soon. The idea’s that advocate the women’s right to abort or the proactive logic that supports the pro-life view and the fundamental identity of the baby all come in hand when looking at the ethics of abortion .AmericanRead MoreThe Ethics of Contraception Essay915 Words   |  4 Pagescontraception, that can be taken if other methods of birth control have failed or were absent. It works by causing the lining of the uterus to shed, taking the potentially fertilized ovum with it (â€Å"contraception† 2005). These two methods are often considered abortion because some individuals view the fertilized egg as a human life that is deserving of the right to life, the most basic of human rights. Utilitarianism does not comp letely oppose the use of contraception; it weighs the outcomes of every situationRead MoreEssay on Judith Jarvis Thomson: a Defense of Abortion1946 Words   |  8 PagesJudith Jarvis Thomson: A Defense of Abortion – CRITICAL EXPOSITION The goal of Judith Jarvis Thomson in her defense of abortion is to sway the ideas of those who are against abortion by challenging the arguments they give for thinking so. She begins by stating a premise. â€Å"For the sake of the argument† a human embryo is a person. This premise is one of the arguments most opponents of abortion use, but as she points out, isn’t much of an argument at all. These people spend a lot of their time dwelling

Unique Senses of Place in Poetry by Edward Thomas and...

Both Edward Thomas and Robert Frost explore many poems where they describe a place which would transport the reader to a specific scene that implies that this place is somewhat important to the poet. Edward Thomas’ poem, ‘Adlestrop’ describes where he witnessed a place for only a few moments as his train stopped at a station, named ‘Adlestrop’. Adlestrop is a small rural parish on the eastern border of Gloucestershire, and it is very well-known for its countryside and walks. This poem begins with the line â€Å"Yes, I remember Adlestrop†; this leads us to believe that someone may have asked him if he knew this place and also creates a conversational feel of the poem to intrigue the reader to find out how exactly he did remember Adlestrop.†¦show more content†¦Someone†¦Ã¢â‚¬  This creates an image in the reader’s mind where they can imagine the sound of the train. Thomas once more uses the caesura to emphasise that all he saw on the platform was only the sign which said the name ‘Adlestrop’. This is then contrasted with the next two stanzas where the speaker describes the nature surrounding the station as nature seems to be full of life while the station is empty. The third stanza begins with an enjambment which creates a flowing effect which can relate to the conversational style of this poem. There is a great use of imagery in this stanza as the reader is given a list of plants which the speaker can see. He pers onifies the cloudlets as being lonely and uses sibilance to give an impression of the fullness of the nature surrounding him in a peaceful manner e.g. â€Å"And willows, willow-herb, and grass, and meadowsweet†¦Ã¢â‚¬  In stanza four he begins with â€Å"And for that minute†¦Ã¢â‚¬  which is again adding more precise details to the memory as he first says that it was â€Å"one afternoon†. The narrator describes how the song of the blackbirds multiplied which could be associated with the happiness Thomas feels with nature. He makes use of repetition to emphasise how the blackbirds flew ‘farther and farther’ away which can be described as a hyperbole. Robert Frost uses similar techniques in his poem ‘Stopping by woods on a Snowy evening’.Show MoreRelatedAleryani. Coach Will Rikard. British Literature. 25 January1836 Words   |  8 PagesAleryani Coach Will Rikard British Literature 25 January 2017 Robert Frost Inspired by many great ones before him, Robert Lee Frost reached the pinnacle of literary and poetic greatness. He lived a life full of suffering, lost most of his loved ones, and even thought of suicide at one point. He loved one woman for forty years. He suffered from depression when he recited Twilight to her and she demurred him. Robert Frost s aesthetic view on the world in his poem stopping by woods on a snowy eveningRead MoreANALIZ TEXT INTERPRETATION AND ANALYSIS28843 Words   |  116 Pagesï » ¿TEXT INTERPRETATION AND ANALYSIS The purpose of Text Interpretation and Analysis is a literary and linguistic commentary in which the reader explains what the text reveals under close examination. Any literary work is unique. It is created by the author in accordance with his vision and is permeated with his idea of the world. The reader’s interpretation is also highly individual and depends to a great extent on his knowledge and personal experience. That’s why one cannot lay down a fixed â€Å"model†Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 Pages, with David DeCenzo (Wiley, 2010) Prentice Hall’s Self-Assessment Library 3.4 (Prentice Hall, 2010) Fundamentals of Management, 8th ed., with David DeCenzo and Mary Coulter (Prentice Hall, 2013) Supervision Today! 7th ed., with David DeCenzo and Robert Wolter (Prentice Hall, 2013) Training in Interpersonal Skills: TIPS for Managing People at Work, 6th ed., with Phillip Hunsaker (Prentice Hall, 2012) Managing Today! 2nd ed. (Prentice Hall, 2000) Organization Theory, 3rd ed. (Prentice Hall, 1990)

Improving Firm Environmental Performance †MyAssignmenthelp.com

Question: Discuss about the Improving Firm Environmental Performance. Answer: Introduction Entrepreneurship is termed as a vital economic agent that plays a significant role in the development of an economy of a particular country (Naud, 2013). An entrepreneur is an individual who is believed to have certain qualities like knowledge, expertise, initiatives, skills and urge to innovate some new things (Drucker, 2014). An entrepreneur seems to look for new opportunities to achieve economic benefits. Many economists feel that entrepreneurship is force that causes creative destruction. Entrepreneurship helps in the economic growth as well as provide employment to a a lot of people (Benera, Berik and Floro, 2015). Entrepreneurship marketing has been increasing at a rapid pace. Evidence suggests that there is a significant relationship between entrepreneurship and marketing for the success of a corporate enterprise. Entrepreneurial marketing is quite different from the traditional marketing activities. On the other hand, the significance of marketing planning has been immense th at provides a new direction to corporate planning and marketing management. Entrepreneurship is having positive as well as negative effects. It becomes difficult for many entrepreneurs to accept the ways of doing things of a company and a good working atmosphere is not created. The three negative traits of entrepreneurship are need for control, sense of distrust and desire for applause. There is a need for control for the entrepreneurs and this has been very significant in their life. In many situations, the preoccupation of the entrepreneurs often affects their abilities to take any specific direction and face serious problems in to get along with others. Many entrepreneurs tend to be ambivalent when a problem regarding control arises (Hallen and Pahnke, 2016). This is because they are highly filled with fantasies of grandiosity, authority, power and influence. Still they have the feeling of helplessness. They are also afraid of the fact that they will lose control of their grandiose desire and this will place them in a position of mercy from others. Some studies have revealed that the entrepreneurs also have the the problems of dominance as well as submission and they even have the suspicion of authority. This is surely not in contrast with the behaviors and traits of a manager. While many managers are able to identify many things in positive ways, many of the entrepreneurs have the problems of flexibility in changing from a higher level to a subordinate level. Instead, they feel that the structure may be stifling. Entrepreneurs also have the problems of working with others in some structured situations unless they have not created the situation and the work has been performed with respect to their terms. This is another common negative trait found in the entrepreneurs. Need for control is closely related to the sense of distrust. Many entrepreneurs have a strong sense of distrust of the people around them (Praszkier, Zab?ocka-Bursa and Jzwik, 2014). They always have the fear of being victimized in the office or in other places. They strongly feel that when they get the success, this becomes envious to others. When a strong sense of distrust takes over with the help of a need for control, there have been very serious consequences for the enterprise. The entrepreneurs have always tried to keep their focus on specific troubled areas and and ignoring others (Byrne and Shepherd, 2015). They are alert every time about any untoward incidents to be happened in the workplace. For example, the vice-president of a company decided to install cameras in the front as well as in the backdoor as he was having the fear that the workers in the company were stealing from the plant. This is an act of di strust on the part of the manager. People always have the desire of getting applause for the work done by them (Block, 2016). It is the same for the managers and the entrepreneurs. The entrepreneurs, thus, have a great amount of tension about the thought that their success will not last long (Ward, 2016). Some entrepreneurs try to show that they need not be ignored and also show their power and prestige. The case study showed that Nick Woodman was very much disciplined and focused in his life and achieved success for his company GoPro. He had always been on a strict routine and a brave boy according to his teachers. Woodman was never afraid of taking up challenges and was always a positive minded person. This is certainly not in-born and depends on the thoughts of an individual. Marketing and Strategic Planning GoPro has become a popular and the fastest growing digital imaging company in the world due to its effective marketing strategy. Kids, these days have stopped filming their wave rides rather they have chosen to GoPro them. Thus the popularity of GoPro cameras have increased among the customers. The cameras were so much user-friendly that they used to strap them in their helmets, surfboards and handlebars. Woodman developed the cameras in such a way so that every section of the society gets benefitted out of it. Woodman also named the cameras as life cameras during promotion and even proved it by wearing it on his chest when his sons were delivered. The strategy of marketing of Woodman was such that many people including himself were involved in wave surfing but none of them could be able to record their whole journey. Woodman addressed this need and brought the GoPro in the market, which has been greatly accepted by the people. No other company earlier has manufactured this type of p roduct. GoPro also transformed itself from a company of niche products to blockbuster ones. This has been explained by the friendliness of Woodman with the social sites. Woodman was not so much active in Facebook as well as in the Twitter. Yet he felt the importance of the social media in the marketing of products and services. The social media marketing is termed as a fad which is very powerful though temporary in nature. Social media marketing has many competitive advantages which are discussed below. Social media acts as a good and popular platform for displaying the contents of the product and services of the company (Laroche, Habibi and Richard, 2013). It makes easier for the customers to access everything they want to know about a particular product. A customer gets acquainted with a particular brand after reading reviews in the websites (Brodie, Hollebeek and Conduit, 2016). For example, Twitter helps in getting acquainted with a brand. It is strongly believed that the brands that remains engaged on the social media channels have a high degree of brand loyalty on the part of the customers (Zhang et al. 2017). A strategic plan regarding social media marketing helps a company in increasing the brand loyalty largely than any other platform (Peppers and Rogers, 2016). More opportunities to convert There is always a chance of conversion of customers whenever a company make any posts in the social media (Tuten and Solomon, 2014). Each and every post, video, blog, or comment a person is sharing has a huge impact on the minds of the customers. Though the click-through rates of the customers are low, the opportunities that the companies have are significant. Communication plays a very vital role in any type of business. Positive engagement helps to improve improve the reputation of an organization (Dangelico, 2015). Woodman spent a lot of money to make sure that the name of the company is hash tagged. Planning is very important among the functions of management. Planning has provided a direction as to how the mission and goals of the company can be achieved. Planning helps to achieve the sales target of the company as in the case study, the company GoPro has achieved. The GoPro case study states that the company may have the threats from its competitors. Just like smart phones have reduced the need for camcorders, the same way the products of GoPro shall become obsolete. This product of GoPro is believed to be not one-size-fits-all. The biggest issue is that GoPro is a hardware manufacturing company and the world is moving rapidly towards the usage of smart phones. iPhone and Android operating systems have become very popular today. Sony, which is believed to be a strong competitor of GoPro, has started launching products with various features which the products of GoPro do not have. Sony has launched the cameras with features like image stabilization as well as stereo sound. Smart phones have become very popular in todays competitive world. A company, having only one product, cannot survive for long in the market. Sony, which is a main competitor of GoPro, have unveiled cameras with more features and this has affected the sales of GoPro. A company needs to make a huge investment, the problem which Woodman faced and Sony, being a multinational, made huge benefits out of it. Smartphones have several functionalities that helps in the connectivity of the people. Another threat for GoPro was that the company was a private company. If it would have been a public company, then there would have been a chance of public offering. Then, it would have helped in making further investments. Recommendations A product with the same features as that of the competitors cannot give a competitive advantage to a company. A company needs to constantly upgrade its products and services to attain the competitive advantage (Porter and Heppelmann, 2014). Woodman should make process innovation, product innovation, marketing and organizational innovation to attain competitive advantage in the future. As GoPro is a hardware company, Woodman should look into making software products and diversify their market. GoPro may start manufacturing smartphones based on Android and iPhone operating systems. Woodman needs to shift his focus from the wave surfers and create a new target market. GoPro needs to make a big investment and increase their market share. Conclusion The report describes how planning is important in management. It takes into considerations the various traits of entrepreneurship and the negative aspects, which it is having. A detailed description of the three main negative traits gives an idea as why most of the entrepreneurs are not so much confident and often faced with many untoward incidents. The report clearly puts forward the darker side of an entrepreneur. The report has also inferred that entrepreneurship is not an in-born trait and it needs passion, dedication and discipline to become a successful entrepreneur. Another part of marketing and strategic planning has been described in the report. The different aspects of entrepreneurial planning have been introduced in the report and the role of marketing planning for proper corporate planning and marketing management. This report is an evidence as to how a marketing plan need to be made for the success of an organization. The case study can be an inspiration to many new entr epreneurs who have planned or are planning to enter into the business world. This report shall help the entrepreneurs in addressing their negative traits and make necessary rectifications in order to succeed in their business career for the betterment of themselves as well as for the company. 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A bounded rationality perspective.Academy of Management Journal,59(5), pp.1535-1560. Laroche, M., Habibi, M.R. and Richard, M.O., 2013. To be or not to be in social media: How brand loyalty is affected by social media?.International Journal of Information Management,33(1), pp.76-82. Naud, W., 2013. Entrepreneurship and economic development: Theory, evidence and policy.Browser Download This Paper. Peppers, D. and Rogers, M., 2016.Managing Customer Experience and Relationships: A Strategic Framework. John Wiley Sons. Porter, M.E. and Heppelmann, J.E., 2014. How smart, connected products are transforming competition.Harvard Business Review,92(11), pp.64-88. Praszkier, R., Zab?ocka-Bursa, A. and Jzwik, E., 2014. Social Enterprise, Social Innovation and Social Entrepreneurship in Poland: A National Report. Strauss, J., 2016.E-marketing. Routledge. Tuten, T.L. and Solomon, M.R., 2014.Social media marketing. Sage. Ward, J., 2016.Keeping the family business healthy: How to plan for continuing growth, profitability, and family leadership. Springer. Zhang, M., Guo, L., Hu, M. and Liu, W., 2017. Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation.International Journal of Information Management,37(3), pp.229-240.